Although I’ve been using the internet to answer deep questions since before it ran on a graphic user interface, I’m only a recent adopter of social media. Don’t get me wrong, I’ve been on Facebook for what the young ‘uns would consider “like, forever dude” or whatever the appropriate contemporary expression would be. I’ve even had my Twitter account for a while. However, other than sharing pokes and funny cat images, I haven’t done much in the way of exploring the potential that is represented in all the world’s punctual information flow which is now available at my fingertips.
Now that I’ve had some first hand experience with the challenges involved with getting one’s word out there (WARNING SHAMELESS PLUG FOR MY FATHER’S BOOK THE GENIUS CRUCIBLE: http://www.amazon.ca/The-Genius-Crucible-ebook/dp/B00AQ8WKQ8), and have spent some time reading the advice of other authors, I am becoming aware of social media’s power to vehicle messages of importance. The general consensus is that time judiciously spent on the likes of Twitter and Facebook are an investment that will pay off in terms of exposure. In the case of The Genius Crucible, we came at it late in the game. The Twitter profile is growing, and has some great discussions with fascinating people, but I remain unconvinced of its effect on the book itself.
I’ve therefore rolled these lessons into my latest outing, my personal profile, so that I may experiment and see what really does make social media tick. I’ve come across profiles that claim to have attracted dozens to hundreds of followers by the end of their first week by selecting and aggressively pursuing a niche. Strangely, many of these niches involve “get rich fast and easy” printed in ginormous letters across the screen, or spend their effort debating the latest pet fur style for random Hollywood celebrity X. I’ve always had a wide range of interests, and there is no way in H-E-double-hockey-sticks that I will ever get into celebrity gossip, so I forge my own path at the potential cost of millions of adulating fans and followers. Oh well.
Before I carry on too much further and lose my train of thought, I believe it is appropriate to share this wonderful and yet creepy site I’ve just stumbled across: http://www.gowhunk.com/cnut/ . If you ever wonder whether anyone can hear what you shout across the digital ether, this is proof if I’ve ever seen it. It’s certainly a variation on a Twitter search, but presented in a much more manageable manner, especially if the default search query is changed manually in the browser address bar. Used for good, this can be invaluable. Used for ill, as semi-humourously suggested by the title, I believe it can lead to significant negative consequences. However, enough on that, back to the whole point of this entry.
So what is my main lesson so far? Manage information overload! I’ve found that it can become incredibly time consuming to follow up on conversations, manage blog entries, finding new and noteworthy things to Tweet or blog about. Even with the extremely limited following I have so far, I can easily get sucked into rabbit holes that keep me from doing the essential thing that all of this activity is about in the first place: writing.
I wish I had a solution to offer so far. It would be easy to advise you, dear reader, that you should only spend a certain amount of well-defined time per day working the social networks while dedicating the rest to working the story. However, in a world where everyone considers information that is hours old as ancient, there is a steady pressure to keep a watchful eye on current events. Current events as in seconds old. The days when a news bulletin could talk only about what happened in the day, or Heaven forbid a weekly recap appear to be rapidly receding into the distance. Again, I must be ancient. With the constant torrent of social information carving its way through the digital realm, it is true that an invaluable pearl could be missed if it is not caught as it falls from someone’s enlightened mind, buried in the flow of re-tweeted goat screams, hilarious as they may be.
What also boggles my mind are those with profiles who are following not tens, not hundreds, but thousands of people. I cannot imagine how they pick anything out of the flow. By the time their eyes have settled on a message, there could have been another hundred come in. By the time they are done reading it, who knows? How do they do it? Do they have a team of ghost tweeters there to keep the image up?
All of this to say that I welcome your comments with ideas as how to best manage these powerful tools. As I get more insight, I will expand the article to serve as a resource to all.
In the meantime, back to writing a picture book for kids!